Quite apart from the reporter's inability to tell the difference between Europe and the EU (I think he missed out one of "Europe's largest economies", even if he did mean the EU he's a year or two too early), this is really just extortion with threats to cover up EU and nation state incompetence.
Google, Apple etc are simply obeying the laws as drafted. If the EU, or its individual member states, want to levy more tax then draft better laws.
AFAIK finance issues require unanimity from EU member states, can't imagine the Republic of Ireland would be too happy with this proposal. This is just pointless EU grandstanding.