Why is Google in charge of the process?
That I understand, people have to contact Google using that form, then Google decides if they agree or not (I suspect their answer will be no more often that not), then people need to appeal to the data protection agency of their country. And then people need to redo the whole thing again for Yahoo and Bing.
Why wouldn't people directly contact the data protection agencies, which would then notify Google et al. of their decision? This would speed up the process, and let people have a single point of contact for all their privacy needs.
It's not clear to me why the courts decided that a first decision about privacy should be taken by Google, which people don't exactly trust on the subject, rather than the data protection agencies, whose job it is supposed to be.