I'll be the first in this thread to admit it...
...and probably get slated in the process, but I happen to own an iPhone X. As a person who, like many of you, works in a role that requires a level of familiarity with bleeding edge tech, I saw this purchase as an act of research more than anything else. (At least that's how I justify it to myself)
Is this phone worth £1000? Absolutely not. Not from a technological or manufacturing standpoint in any way whatsoever does it merit its price tag. Does it do everything its states it can do? Yes it does and it does it well. As a pure exercise in seeing if they could execute a quality handset in this form-factor, Apple have succeeded there. As a pure exercise in seeing whether Apple could get a shower of dumbasses (myself included clearly) to pay a grand for a phone, well they've clearly succeeded there as well. About 29 million times over.
Using the alleged "superiority" of a handset like the Galaxy Note 8 as a reason why people who buy the iPhone X are idiots is an idiotic statement in itself because lets face it, Note 8 buyers themselves are still paying £869 (handset price from Samsung direct) for a phone that will still smash to bits just like an iPhone if you chuck it on the floor. As for superiority, which is an entirely subjective thing within this context, it's a claim that cannot be verified as it will always come down to the right tool for the job. Some people prefer one or the other usually and their buying preferences will be dictated by that.
It should be noted that I upgraded to the iPhone from a Galaxy S7 Edge, I have no preference over the OS. Although the build quality on the Edge was a steaming pile of sh*t. Pretty much just like every other Samsung product I've owned.