* Posts by Alec McCormack

2 posts • joined 21 Aug 2007

IPFI chief says it's time to hose down the networks

Alec McCormack

10p a track would get me buying....

10p a track with no DRM seems to be about the right price for me as well. I gave up on ITunes. 79p was just too much. But I would happily spend plenty if I thought I wasn't getting totally ripped off.

Cadbury bows to 'bring back Wispa' net campaign

Alec McCormack

This campaign was planned

The planning for this campaign was published in Advertising Age andor/marketing weekly about 1 month ago. It was planned by an agency. Sorry but thats how the world works.

There may have been no "Machiavellian plan" but I can assure you that this was the work of an agency, Machiavellian or not.

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