Posts by richslater

I am the person who made this complaint to the ASA. It was a lot of time and work to make, chase and finally have the ASA Chair Committee rule on it.

I wanted to do this for three reasons:

1. To help ensure other people were not mis-sold this product, which as far as I'm concerned actually offers no security or useful backup/restore capability.

2. To hopefully warn existing customers, inflict some level of brand damage, and hope it forces Currys to improve the product (to give some sort of bulk "rollback/restore" functionality.

3. In the hope that a positive ruling would assist a later court case to recover costs and losses.

I hadn't thought too much about gaining wider publicity but actually I think this is extremely important. I want as many people as possible to understand that Knowhow Cloud (and maybe others) do not really protect their data.

If anyone here is in a position to assist with that it would be great to discuss further!

Richard

To anyone interested in the above issue... I personally suffered the same issue within my business last August and we lost a significant amount of data, which has brought a huge cost and strain to my business.

I complained to the Advertising Standards Authority and after several months, finally now my complaint has been UPHELD. Currys are to change their advertising and no longer exaggerate the performance of their product. The ASA ruled in in favour on several points. You can read the ruling here:

https://www.asa.org.uk/rulings/dsg-retail-ltd-a17-387762.html

I still can't leave the Knowhow Cloud service as we cannot transfer the encrypted files to another service, and need to retain access to their portal in case we need to recover individual files to old backups. So despite everything I am forced to keep paying the subscription.

Next stop will be court to seek financial compensation.

If anyone is interested in group action or taking the complaint further with me please do let me know.