Posts by Ratty.

Next steps

Are they advising that each of launch a lawsuit, so that there are now 20,000 law suits against Google?

No doubt with many of us having a the lack of access to legal experts, each law suit will be different and require a different defense. Also, are judges paid by the hour?

Microsoft Support

"Hello, Microsoft Support.

Have you tried switching it off and on again?"

It's a pointless step

The ASA has no teeth. It goes round investigating complaints

For example, in this week's rulings, the advert "A Video on Demand (VOD) ad for Femfresh bikini line shaving products, seen on ITV Player and 4oD in March and April 2017, featured several women, who were wearing briefs and swimwear, dancing. It included multiple close-up shots of the women’s crotches.". It clearly breached ASA rules, so what did the ASA do? Did they:

1. Report the incident to the CPS for prosecution?

2. Prosecute them directly?

3. Fine them?

Nope. The full action from their web site reads "The ad must not appear again in its current form. We told Church & Dwight Ltd not to use advertising that objectified women and which was likely to cause serious or widespread offence to promote their products."

In other words, they wrote them a letter. By this time, the company has probably already moved on and are using a new advert. So a pointless gesture.

Many companies don't even reply to the ASA. After all, what's the point?

If England is serious about these adverts, it needs to allow the ASA to take action against these companies, not just write a letter.