The problem with corporate self-understanding
The one important thing about humans is that we always want to be what we are not. We also want to do exactly the things we can't do. Like fly, go to other planets, create self-conscious minds. That's totally fine, it's called "progress" or "pursuit of happyness".
Facts about corporations are that they consist of humans and their mottos always reflect the way they wish they were instead of the way they actually are. Which might lead us to the assumption that a company usually is just the opposite of what they claim (or whish) to be. But who wanted to work for someone with a motto like "We're a bunch of backstabbing, broke dilletants but we honestly hope to get better"?