Ease of ise
Went down to our local O2, in a quiet shopping centre in Edinburgh. Queued with 20 other bemused folks. I was home by 6:15 with my phone activated.
Personally I think this device will change a lot of things. It is *so* easy to use, it opens up the Internet to technically challenged folks who would be otherwise to scared to buy a computer etc. To me, it's all about that UI - it easily outwieghs the lack of some hardware features. I think, to be honest, people really don't care about 3G or Edge or whatever technology it is you use to get access. The people who know what all these technologies are techies, who probably have laptops or need phones with PDA features anyway. The iPhone is something new - a true consumer device for the Internet. It is expensive, but works perfectly, with no setup or fat technical manual to refer to. It just works, and anyone can figure it out inside a few minutes using the very natural interface.
This is the first step I think. If Nokia or iPhone 2 or SonyEricsson can improve on this, it can only be a good thing for everyone
Sure I'd love more features in my iPhone, but not if it complicates the usability, or adds new buttons, or drains the battery. I could give my iPhone to my mother and she would have no problems using it inside 5 minutes.
S.