Re: Not just business
I had an origami business but it folded
3 posts • joined 10 Sep 2016
Apple is analogous to Bob Dylan. Shaped modern music, voice of a generation, never once gave a phuque about his audience. Never speaks to them in concert. Does the opposite of what they want. Mangles his songs and corals hem out so no-one can understand them. Only gives an interview once in a generation to Rolling Stone. Once made the world's greatest rock albums. Now retreads pre-war Frank Sinatra songs. Does he care? Will he talk about it? Does he give a flying one what you think. Will your bad review of his latest gig or concert affect him or what his fans think one iota? Etc etc
Adam Lashinsky's book 'Inside Apple' will give you a clue as to why there is no point antagonising Hely and his minions. Out of 60,000 or so Apple employees, less than half a dozen are empowered to talk to the media,
True story. A tech journalist actually got through to someone in Apple's UK PR team. Being good at his job he declined to attribute the quote to a spokesperson. He dug around Linked in and identified the female concerned and quoted her by job title and name.
His story went online. Around 3am (AM) - due to the time difference in the USA - his phone rang. It was a menacing call from someone in Cupertino demanding to know where he got the name from and warning him to NEVER attribute a name of an Apple PR person again. By the time the sun had come up the Linkedin profile of the person concerned had vanished.
That's an excellent wind-up of Hely and I feel and sympathise with your pain and frustration. But you may have miscalculated. This guy is no fifth-tier PR goon. He sits at the Right Hand Of God You've poked the tiger in the eye. A two-minute Google reveals: "Alan Hely, Apple, European communications director Amiable but tough, the Glaswegian is credited with much of the success of the Apple brand in Europe. He helped create the massive buzz around the launch of the iPod and iPhone as well as the Apple stores in Regent Street and Covent Garden. Trusted by Steve Jobs's inner circle and a friend of chief designer Jonathan Ive, Hely has been with Apple since 1995". You may get lucky when the IPhone 23 is launched.
Biting the hand that feeds IT © 1998–2020