Are you for real, Chris Mellor?
Is author "Chris Mellor" as real person, or is this one of those articles written by an AI bot?
C'mon, man, you work for The Register. You're supposed to know something about this stuff and (main reason we read El Reg) see all vendor pitches with a witty, fair but slightly jaundiced eye.
You are *not* supposed to breathlessly paste their slides and fluff into an article as if that nice Mr Moses had just given you two tablets and asked you to compile a Top Ten list.
You didn't think that storing a sequence of bytes with a shorter sequence of bytes might already have been invented? And refined dozens of times in various algorithms?
You didn't think that a system where the data could only ever be read by the system that stored it screamed lock-in and eventual obsolescence?
You reported, without comment, the vendor's claim that a data replication technology that did not exist at the time of the demo would "blow peoples minds".
You went looking for independent verification of their claims, and spoke to...the CEO, CTO and one of their investors?
That's it? That's your journalism?
I wish IRIS nothing but the best, but this was feeble work by El Reg's standards. Send Trevor Potts to the next one please. He knows how to test storage. and if you ask nicely, he won't always set it alight.