From the Google translate of the Google archive (yeah, I know) of aihangtian.com linked in the article:
"After the rocket took off south west direction of flight, launch orbit is sun-synchronous orbit. Unfortunately, the launch failure, the satellite did not enter orbit. A Long March rocket four C working properly and crashed into Hill County Shangluo City in Shaanxi Province; fairing also successfully separated, and falling in Enshi City Shing Xiangjiaba territory."
Most likely they're just referencing administrative regions.
But in related history, last week a commenter posted this link to a 1994 disaster at Xichang launch site, and the accompanying state reaction. FYI: