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* Posts by Uiscedraoi

2 publicly visible posts • joined 28 Aug 2016

Bloody Dell! Is EMC going to drop its logo? Answers on a postcard to Brentford

Uiscedraoi
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Re: No surprise

Not sure about the building logo (although I think it was kept), but RSA kept its own logo and .com address after being acquired by EMC. Pretty sure VMware did too, with just a small line under each logo, identifying it as an EMC company. That was a conscious decision on EMC's part since each of those companies already had a strong identity and customer base, and it was worth keeping their existing branding.

But who knows what Dell will do? Sometimes it's about the ego, rather than what the branding brings to the acquiring company.

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Uiscedraoi
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Re: No surprise

Not sure about the building logo -- although I think it was kept -- but RSA kept its own logo and .com address after being acquired by EMC. So did VMware. Under both original logos, there was simply a line in small type, identifying it as an EMC company. This was a conscious decision on EMC's part since both companies had a strong identity and customer base in their particular space and since that was the case, why mess with the branding?

Who knows that Dell will do with the EMC logo? But sometimes, decisions are more about ego than marketing.

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