It's not the ads, it's the tracking
Barring the ads that pop up in your face and block what you're trying to read, or the ones with flashing lights and noises, I don't really care about the ads all that much. I can ignore them. I don't understand why there's all this hoo-rah about ads all over the tech world, but no complaining about all the tracking that goes on. Sites everywhere scrape all kinds of information from you and about you and report that to every other site. This very page scrapes information and gives it to Digital Media, Google Analytics, and Google Ad Services, for example. Some pages have as many as 25 different web bugs and a myriad of other trackers on each page. At the same time many pages use scripts of one kind or another that pass information to yet more web sites. Why do folks complain not at all about all that, yet there's such a huge outcry about mere ads? I don't get it.