Game over. Insert better webmaster for a new game.
Leaving aside the odious Clause-28, the gentleman in question needs a better web designer. One who understands the correct use of the alt attribute. And a host that knows what reverse DNS is for might help, too.
Viewing sites in Lynx is always instructive when people start ranting about their Google rank dropping.
On the Clause-28 issue, you don't need to be gay, or even know anyone who is, to know, if you're a decent person, that all forms of discrimination against minorities are evil. When we have a genuinely equal society, when people in schools neither notice nor care that another kid has two dads or two mums instead of one of each, or what skin colour they are, then there will be no need for teachers to have to teach that different people live in different ways. But until that time comes (which, TBH, is probably "never"), then action to protect minority kids from thoughtless bullying by "the majority" will always be needed. Clause-28 was a terrible mistake. Good riddance to bad rubbish.