Remember Boddingtons?
It's a bit like when they move the brewign of Boddingtons from it's home in Manchester to Wales. It used to be called 'The cream of Manchester' now they have to call it 'The Cream'. Shame it now tastes of crushed slugs!
Just like when they try and brew foreign beers in the UK such as Red Stripe, they come out as pale imitations of their former selves. This is what happens when buisinesses try and run regional delicacies they have no connection with.