Honestly though, most corporate IT types have their heads facing inwards and are not aware of the marketplace, alternate vendors, tools, applications etc. out there. This is not a criticism. There are so many and so much BS that frankly they can't possibly have time! Analysts such as Gartner et al focus only on the big players and don't have a comprehensive list with the "fly by night" warning that you need. Thus leaving corporate IT constantly on the defensive.
But likewise, despite the numbers of 'cloud applications' appearing with new fangled technologies and whose slick marketing offer a 'swipe and play' experience, I've yet to see one who remotely understood the challenges and intricacies involved in implementing and integrating a system into a corporate environment. "What do you mean we can't just use our proprietary database integration adapter on the SAP Oracle DB?", "What do you mean integrate with your problem ticket management?"...
No one as yet is working out how to bridge this 'corporate level requirements' vs. 'new wave of technologies' bridge that has opened up. The traditional corporate software vendors want to pretend they play in the 'new cool' space and so you can't get them to admit or address this at all. The new vendors are naive and often surprisingly arrogant about the intricacies of ticking the boxes and implementing something properly.