Breach is such a loaded term
It's almost as bad as "cyber". Both are bandied about like, and worth as much as, election promises.
Good on El Reg for hitting the nail on the head though: "Details of exactly what constituted a "breach" were not made available by Carbon Black, which, like all vendors peddling these surveys, has a vested interest in talking up how insecure the online world is in order to sell more products and services."
And for those of us genuinely trying to hold back the tide in infosec, their rampant, selfsh, crass commercialism is doing us a disservice. Marketing tripe dressed up as "surveys" is a modern-day scourge.