Respect your customere, M.S.
Of my friends (many of which I give free I.T. support), the vast majority "upgraded" to window 10 unaware that they were doing so or what was going on. My upgrade was by choice. On my two systems, I waited for the last day of Sept. 2016 to "upgrade" after cloning my boot drives to have backups of my Win 7 installs. One computer had no issues, another did but things got better as the computer was restarted and updated over several weeks.
Same thing with the anniversary update. I waited for several months to install this. One computer had no issues, the other did. Creating an additional account on that computer and over a few restarts, things worked themselves out.
Now, if M.S. just had a real quality control department and let the user really control things on their own computers.
As far as updates go, I disable the Windows Update Service and only enable it when I choose to do updates.