Re: Marketing not Design
I don't know why people keep saying "mostly copied from Braun and Dieter Rams" and why people believe it because it's utter bull-shit.
So many time I have tried to argue this fallacy but no - the know-it-alls say it is so so it must be true.
Have any of these clever-dicks - Mage for example - actually looked properly at Braun's designs?
I seriously doubt it.
I have here on my desk, a catalogue of Dieter Rams' work at Braun. As it's also a discussion of his work it also includes work by other designeers under his guidance at Braun.
There are only two items in it that remotely - REMOTELY - resemble anything that could have been copied by Apple. One is a rather nice desk-top cigarette lighter, the other is a hifi loudspeaker cabinet. Yes they are white and they have round corners - but there is also a lot of black on them just as there is on a lot of Braun's products. Black knobs, black switches, black grills.
I don't see anything like that on Apple products. In fact what I do see with Apple products is the continuation of Rams' design philosophy:-
"Product design is the organisation of the total of a product (form, surface, colour, product graphics) – in such a way that the product fulfils its given purpose as efficiently as possible. It should also conform to the factual conditions and requirements under which the product is to be produced and marketed"
Dieter Rams, 1975.
"Good design is functional or usable and practical design. But good design is also aesthetic design. As a designer I shun these discussions on the aesthetic quality of the product. I do so, even though I am a firm believer in the importance of aesthetic quality. The aesthetic quality of design is always a matter of nuances. Often, of only fractions of millimetres, of the finest graduations, or of the harmony between a number of visual elements. Changing a trivial element changes the whole impression. Reduce a product by one millimeter here it looks out of proportion; add a millimetre there, it looks clumsy. Only those who have had years of experience on the trained eyeI are capable of seriously participating in the discussions."
Dieter Rams, 1980
Rams has also publicly stated his admiration of Ive's work (but I can't find that quote).
However, just to shoot myself in the foot - I do think that the external DVD drive that Apple currently sells looks very Dieter.