Closed-loop logic by Zuck
"People tell us if they are going to see ads they want the ads to be good," Zuck argues.
What was the survey question that generated that tidbit? "If you are being shown an add would you like it to be a good ad or a bad ad?" Once the assumption you're going to see an ad is in place it makes perfect sense. If I'm not in the target group for Product X then being bombarded with ads for Product X is slightly more annoying than being bombarded with ads for any other product.
Just like having all 10 of my fingernails ripped off my fingers is slightly worse than having nine of them ripped off my fingers.