Re: I've never understood the need for on-screen logos
Indeed. There are channels I delete because the logo is so intrusive, and, basically because I'm insulted that they think I don't care.And then there are the ads for what's on next - deliberately distracting the viewer during the exposition. And Pick TV, i.e. Sky Free having 'Sci Fi Week on Pick TV' or similar in the top left throughout the entire episode.
Or ad breaks at inappropriate moments, almost as if commercial channels aren't interested in broadcasting, only in the advertising revenue...