It's easy to laugh, but for people like me a phone is a business expense and I don't really pay for it. And as a primary computing device, I don't mind spending $1000 on it - that's 1/2 of what I would have spent on a laptop 5 years ago. Having a larger screen in a smaller form factor is a huge plus when working in the field. Never mind that most people will just buy it on credit for ~$35/mo.
Is the price point outrageous? Not really. Not when you consider a Palm Treo was ~$600 in 2004 (about $800 today) and Blackberries were $800 15 years ago. Even a modern top-of-the-line phones are $700-$800, this is only $200 more. If $200 is an issue for you, then you should be rethinking your priorities and buy a much cheaper or second hand phone.
I think these will sell out easily - Apple will be laughing all the way and walking away with all the profits....