Listen?
"Listen" is very descriptive for these two classes (9 & 10). Are Apple really suggesting that nobody else needs to 'listen' to their voicemails? Or are they suggesting that other companies don't need to market the ability for you to 'listen' to your internet radio, voicemails, MP3s etc. (let alone 'listen'ing to a hearing aid...)
I think this one is a slam dunk on the appeals - even if it gets through application.