Lies, damned lies
The article makes some dubious use of statistics there. Average Ads/Keyword is down overall over the period shown but the article only mentions the couple of months where it rises. Also, it's not at all clear what that rise means for advertisers, we can't tell from this data if they are paying more or less.
As for the first piece of news, that adwords ads will appear on the iPhone, G1 and presumably lynx running on your internet toaster. What do you expect? It's a browser looking at a web page it will see pretty much what any other browser looking a web page will see. That's the point.
As far as I can see Google have done nothing strange or evil.
This whole story is a PR piece by AdGooRoo to say "Gosh aren't all those settings in AdWords complicated. Maybe you should pay someone to manage all that for you.... Well yes since you ask we do sell that service." I cannot believe you've printed it for them.