Re: Free advertising
Likewise. Saw "vitamin water" in the headline in the feed, and thought it sounded like a startup with some possibly-novel proposition, perhaps on the health bandwagon like coconut water or birch water. Except that the gimmick seemed implausible.
Do I take it "vitamin water" is something 'merkins would automatically recognise as a brand name? I guess El Reg's .uk heritage must be pretty-much dead when it assumes we'll recognise the name.