Re: Sensor fusion?
I also asked him how his super-duper jet was going to talk to every other piece of military hardware out there, given that MADL is F-35 only, and his answer was "err, well, we do have Link 16 on board as well".
Compare the F-35 to Typhoon. If the salesman is being truthful (and we all know how much reliance to place on sales talk) it'll be within the same price bracket as that by 2020. When he says the price is high because they're still not out of LRIP, that makes sense to me: you achieve economies of scale when the production line is running flat out, not at a drip-feed rate while they get round to freezing the HW and SW designs.
For sure, the glacial pace of the F-35 purchase is an absolute joke and that's the real reason it's costing a kidney, but sometimes it's easiest to simply write down the things people say and bring them to a wider audience to be torn apart - as your comment neatly illustrates. I'd have been really surprised if nobody here picked up on the mumbo-jumbo answer.
Last but not least, remember who wrote all the previous Reg stories about the bloody stupid F-35 maintenance arrangements with Turkey and Italy. ;-)