Note the Twisted Logic Here
This guy got exactly what he wanted, media and regulatory attention, and he knows that this attention plays in his favor. He knows that in the end, very likely, he will not get fined, but just be told to be nice in the future. Which turns the entire exercise into a net win for him.
Too many politicians these days have swallowed that very same logic, that there is no negative attention. The negativity eventually evaporates when the media frenzy turns elsewhere, leaving only attention behind. Welcome to entertainment circus politics in the 21st century.