2005: The Kodak Moment
QUOTE
"Fucking Eric Schmidt is a fucking pussy. I'm going to fucking bury that guy, I have done it before, and I will do it again. I'm going to fucking kill Google."
UNQUOTE
The "writing was on the wall" a long time ago as Windows was re-branded from 95 thru 98 thru 98SE... you can change the name but as some point the customer will realise you are just recycling the same old crap with a new logo... you can only treat your customers like "hostages" for so long before they start to rebel.
The "new leader" has a few options:
1) The Kodak Option
Continue burning the cash [like the gorilla] fighting reality until the coffers are empty.
2) The Practical Option
Stabilise the product range and start cleaning up the technical mess.
Vista, W7 and W8 get binned and XP becomes THE “Windows for Workstations”.
No more biannual re-brandings… just solid technical evolution, code cleaning and support.
3) The Heroic Option
Throw out the trash…
Revive the Windows NT Workstation code base [NT 3.51 circa 1994] and then technically update and secure as THE ongoing “Windows for Workstations”.
My guess: Option 1 followed by Chapter 11
My action: No more money for Microsoft... just old versions running as virtual machines.