The yoof of today (and a bit older)....
The underlying issue with all the companies involved in this sort of information gathering is that they do not give a flying rat-arse about it. As long as all sorts of magic happens and their phones constantly bing, beep and fart with incoming shite they are happy. Who uses that information is beyond them and something that they simply are no interested in. Passwords are all cached or "Managed" by Apple, Google or whoever.
Loyalty cards and points everywhere and constantly broadcasting their location and current bowel state if just the world. Those of us who really understand and care about this are becoming the minority. So many of these big organisations are run by ego-maniacs who specialise in recruiting from the generation that makes them the money. Where else is this going to go?
Only when there is some catastrophic meltdown will the reality come home. At that point most people will be stuffed as their lights won't turn on, their phone will not work, the taxi will not turn up and they will not be able to buy anything.
Frankly I just cannot understand why I would want a light bulb, fridge or boiler connected to the Internet so that I can "Manage" it.