It’s a rotten corporate culture
It can’t be the work of a single ‘maverick’
Someone had the idea, someone else said it was a good idea, another person then approved it without worrying about their boss’s reaction.
Then someone was asked to implement it, and got that signed off and was able to get resources allocated from elsewhere. At no point did anyone think that they should flag or even stop it.
Then the third parties pushed it out and the data started to flow in. Nobody thought that was odd. People were asked to analyse data and write algorithms and produce charts and slide decks. No one paused for thought.
I mean, WTFIGO?