Where will it all go
This is a hard one to comment on, especially after having already read the other comments. I understand the different points of view and why people take those points of view but the question we need to understand is "If Apple et al do pay more taxes what will our respective governments do with that money?".
I understand that taking from the rich and giving to the poor is a fair balance; but this is not necessarily the case. Who will benefit if we take from the rich and give to the government. If governments consume this cash and the only real change to the public is the price hike of services provided by the tax dodgers then then the benefits are lost to all.