unless grocers have more than one OS
2 posts • joined 2 Jan 2013
By the very nature of online insurance sellers (and I guess the comparison websites as well) the data that you have to submit to them to get an insurance quote is probably the highest value information on you of all the possible online purchasing experiences.
You have to give them - name, address, occupation, age, health issues and all sorts of data about your lifestyle. Now that info itself must be so valuable that they don't need to actually sell you any insurance and they can make a mint from you.
When I last thought about getting a car a number of years ago I duly filled in all the online forms, using a disposable email address, and have been receiving some very well targetted spam emails about once a week ever since.
If you want to setup a website to gather such high quality data on real people then I can't think of a better business than insurance.
It would be really interesting to see what the various revenue streams are for gocomparethemeerkat.coms are ...
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