A very recent example
I received a notice that an update of one of my music production suites was available from the German software company. They offered a price of US$399 with *free* economy air shipping within 8 days (ships from their distribution centre in Hong Kong).
The Australian distributor then also contacted me as told me their price was A$489, on special!, with shipping an extra cost at about $40. Deliver 2-4weeks after payment processed.
So it was pay an extra A$100 for exactly the sam product, slower and with no benefit to me as the customer.
What could possibly be wrong with that business model?
How can individual air freighting be cheaper than trucking it across the country?
I ordered from Germany and it arrived 2 days later...