Re: 'always just a question of PR'
Its far easier and costs way less to just edit a Wikipedia article about Ethics. Think Orwell's Animal-Farm 7 ever-changing Commandments etc. When media eyes turn away, Google will go back to creating killer drones and Microsoft sectioning off kids.
Well said. The motto of all corporations right now is "Profit is our most important product."*.
*With credit for the original motto from GE: "In engineering, in research, in manufacturing skill, in the values that bring a better, more satisfying life, at General Electric, progress is our most important product.". Harkens back a bit to maybe a more consumer oriented time with less open greed.