Define "attempt," because I'm confused!
"...pricing against the shift of growth towards entry level smartphones has been present for two years or more. It has not been convincingly addressed. The iPhone 5c was an attempt..."
HOW? How, in any light, was the 5c any kind of attempt at a lower priced phone?
(Note: I'm going to use US dollars for this post, because that's where I live and see the market. Numbers may vary from wherever you are, but I doubt the trend will.)
Sure, it cost $100 less, but that's no different than in previous years. In case someone wasn't paying attention, here's what I mean: When the iPhone 4 came out, the 3GS dropped to cost $100 less than the 4 did, for the same capacity. A year or so later, the release of the 4s shifted the 4 to selling for $100 less than a same-sized (GB) 4s. Ditto when the 5 came out, relative to the 4s.
What changed with the 5c? NOTHING, practically. Oh, yes, it was a "new" model, sure, but only in the same way that, say, Honda coming out with a new variant of the same-year Accord could be counted as a "new model of car."
The iPhone 5c is almost identical to the iPhone 5, as far as the computing portion goes. Furthermore, the iPhone 5 was discontinued at the time, or at least I never saw them selling again, and Apple removed them from it's iPhone store online. With the iPhone 4s still listed, I'm pretty secure in my statement.
Essentially, Apple repackaged the 5 and called it new again. But, did this "new" phone sell for a new, cheaper than ever (relatively) price? Nope. Both on contract, a new iPhone 5s costs $199, while a new iPhone 5c costs $99. Or, $649 vs $549, sans contract.
So, again I ask: How, in any way, is that an attempt at addressing a lower cost market? They didn't do anything differently than in years past, except to have changed the package the last-gen model came in.