What is this on about?
This article is bizarre.
Facebook is the new Microsoft
Where did this come from? Their markets are almost completely disjoint. Almost the entire tech industry can be described as utterly morally bankrupt Orwellian snake pits from hell, but that's hardly equivalency.
the Zuckerberg-front ad machine was once a beacon of all that was great and wonderful about social media
Facebook as been a cynical surveillance nightmare platform since day one. "I don't know why they trust me, dumb fucks" - Mark Zuckerberg. Anyone who thought otherwise should realize by this point that they were duped.
And the shining light? Microsoft; Microsoft; companies fighting backdoors into encryption; Microsoft.
Microsoft is pushing its cloud platform hard and international customers trust the US government even less than US citizens do. Customers not having a modicum of trust that everything they send through the platform won't be perused by Uncle Sam will directly effect the bottom line. They don't now, never have and never will give a shit about doing the right thing.
Facebook isn't in this market or any other market that requires an appearance of trust. Microsoft's actions in the specific cases of mentioned in the article are specific to business income. They have proven through Windows 10 that they are perfectly willing to invade privacy, use people as beta (alpha?) testers and basically take possession of privately owned PCs.
Both Microsoft and Facebook have been giant piles of thieving, parasitic garbage since day one and will continue to be so until they eventually become as irrelevant as IBM* and MySpace. Hopefully that will happen sooner rather than later, but I'm not holding my breath in Microsoft's case.
* Irrelevant in most areas. Will probably still be doing big iron and getting paid huge money to support horrible platforms when I pass.