Surely if you're an internet company ...
... and you create a new internet-themed type-able logo, you'd make an effort to make sure the internet could take your logo and direct people to your site.
I just highlighted "moz://a" in the article, right-clicked and chose "Search Google for moz://a" - The-Company-Formerly-Known-As-Mozilla comes a long-way down the search list.
(But a company called "Moz" is probably wondering why hits on their site have increased dramatically in the last day or two. Ironically, their business seems to be based on the concept of "being found" in internet searches!)