Domain names are all pointless
I'm not sure I've ever seen the point in this whole bun fight for domain names, after all they are just a dictionary for an IP address, and often the typical user just does a Google search for the company they are looking for and then clicks on the first link. The domain of this link could be a random string of letters and they would still click on it.
What we need is a new hyper-domain registrar that will simply be another layer of lookups on top of the existing one.
e.g. If someone wants The Register they do a request for it from the new hyper-domain registrar who check it's dictionary and find it lives at the domain qwertyuiopasdfghjklzxcvbnm.whocares and redirects to that, whereupon the current system takes over. All the user would see in the address bar is the logo for The Register and then everything in the URL after the domain name. I'm quite sure all the Browsers will jump at the chance to support this wonderful new protocol I just made up.
Ok sure maybe there are some security implications to my new system, but the whole domain name system is just so 1985 and is starting to feel like some sort of corrupt fleecing exercise.