Re: Overcomplicating it
There's a far simpler method: does your child suddenly own a BMW 4?
For Boris, growing up here, Veles didn't have much to offer. He played soccer but later discovered that he was more proficient at the videogame version of the sport. He joined a Counter-Strike club: nine or 10 teenagers gathered in a room, sitting behind their laptops and shooting each other up. One day a couple of summers ago, Boris was walking to school when he saw a BMW 4 Series parked by the side of the road. "What the fuck?" he thought. "My favorite car is in this town?" He asked around, but no one seemed to know who owned the BMW. Later, in a café, he met a Counter-Strike acquaintance named Aleksandar Velkovski. "Aleksandar, I saw this BMW 4," Boris told him. Velkovski revealed that the car was his. He'd bought it, he said, with the money he made off his website. In Veles, Aleksandar and Borce Velkovski are so renowned for the health food website they started that they're known as the Healthy Brothers. HealthyFoodHouse.com is a jumble of diet and beauty advice, natural remedies, and other nostrums. It gorges on advertising as it counsels readers to put a bar of soap under their bedsheets to relieve nightly leg cramps or to improve their red-blood-cell count with homemade beet syrup. Somehow the website's Facebook page has drawn 2 million followers; more than 10 million unique visitors come to HealthyFoodHouse.com every month.
Ceselkoski turned to coaching in 2011--first with a six-week classroom course in the Macedonian capital of Skopje, where he lives, and now online, in dense three-week modules. For around $425, his students learn how to prepare, populate, and promote their websites. A full third of the syllabus is dedicated to the mastery of Facebook. The Healthy Brothers once took Ceselkoski's course. Ceselkoski was visiting Las Vegas around the time of the election, and Trump's victory stunned him. He thought about the website operators in Veles. "It's possible, maybe, they changed a few percentages."