First do your watermarking
"The KODAKOne image rights management platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform. ... KODAKOne platform provides continual web crawling in order to monitor and protect the IP of the images registered in the KODAKOne system"
But the only useful way to track the IP of images is to watermark them in a way that is both unobtrusive and robust against all kind of image processing including rescaling, cropping, distortions and compression. And we know that is feasible.