Since public concern over undeniable and unacceptable data losses by government agencies, there is absolutely no way that the public will accept the 'selling' of personal browsing information when, it's apparent, they could get it for free from the data infringements of our own government.
I am afraid this may be a technology at the wrong time.
Assurances aren't enough I am afraid due to the incompetent and unreliable storage of data. I may as well put my PC on the street and wait for someone to hack it. Won't be hard but probably a little less likely than a public organisation who has to take some responsibility for what they provide to us.
I am incredulous at the thought of what damage this is likely to do. We will end up using foreign ISPs, proxy servers, adware control, blocking cookies (that will cripple the internet ease of use)..... someone, somewhere has ideas above their station until the legal and technical frameworks are in place.
A VERY BAD IDEA, AND NOW A BAD PR. Funny how keeping secrets can ruin the implementation of a new one and those that we can trust. What happens if I have a BT phone line providing broadband services via an alternative ISP? Can they intercept that data and give Phorm what it wants.
A lot of questions need to be satisfied before anyone will accept this.