Just like ISAs
"We want people to be able to take advantage of the wide choice of communication services available and shop around with confidence, so that they can get the best deals for their needs."
On the other hand we could have a situation where companies don't have the right to rip the customer off the moment they put a foot wrong. We could have a situation where the default is that companies can not rip off consumers at will. Maybe governments could understand that while representing me one very important responsibility is to spare me working through a plethora of compare the market type sites and rather let me HAVE A LIFE. But no. As long as their hedge fund managers maximise their profit that is all that matters. I am just a working droid to maximise somebody else's profits. Fuck 'em.