Two Types of Green
This story highlights the fact that "green" means two different things to two different groups of people.
(1) The more literal meaning: green fields, green trees, green views, wildlife, nature, rural England. This is the meaning that the Cotswold residents would support. Sounds like it is these that the CCB represent.
(2) The meaning highjacked by the "green movement": air free of unnatural gasses and particles, food and water free of man-made additives, and above all no increase in the natural level of radioactivity. This is the group to which Dale Vince belongs.
It is not clear how the colour green came to be associated with the second meaning and group. Perhaps like in the FoE, which started more Group (1) but became dominated by Group (2), as shown when their original policy of a reduced population was dropped.
The two meanings are largely opposed, or orthogonal in some areas. Other examples of the disparity between (1) and (2) are the Severn barrage (industrialising the estuary for tidal energy) and Chernobyl (the best thing that ever happened for Ukrainian wildlife). Actually, tidal energy is not renewable.
The journalist Matthew Paris once had the job of opening the letters adressed to the Prime Minister. He said that about 95% of them (can't remember the exact figure) were from people who thought they were being poisoned. Poisonong is the British paranoia, as Agatha Christie recognised. The green movement prizes "low density" technology so would cover what's left of green Britain with their solar panels, wind farms, hydro and tidal schemes to feed their poison paranoia.