It's The Commercial, Stupid!
That glitzy Surface commercial with the ultra-cool young techies tapping and folding their way through a complicated semi-dance routine is the worst incentive to purchase such a product I have ever seen in my life. It makes the product look intimidating (who is that cool, that coordinated or that savvy?), and it says absolutely nothing at all about what ownership of the product might DO for someone, let alone how the product might be better than the competition. Anyone involved in conceiving, filming or approving this horror should be sent as far away from Redmond as is humanly possible. Maybe even required to pay Microsoft the write-down back, plus interest. It's that bad.