I went for the Note 8 instead and it's simply excellent. Had the Note 4 previously (and thought about the X) and the current Note is a big step up. Only two small issues ... the location of the fingerprint scanner and the headphone audio volume and quality isn't the best out there .... but otherways it's a superb handset.
As far as price goes, I got the Note 8 with my 25% discount through Vodafone. They wouldn't honour discounts on the iphone 8 or X and there's no way I would shell out £60 per month plus for the extra storage when I already have a 256gb card anyway.
I know four people with the X. Two of them are bling merchants and the other two are extreme Apple fanboys. As the article says this is not a phone for "normal" people.