Despite the currency fluctuatiion et al, I still can't help thinking Apple, M$, Samsung etc have just used this as a bloody good excuse to increase margins and shaft UK punters at the same time.
The price of Apple products especially are horrific (and the actual products aren't too great either) so it will just take people to stop buying to reverse this worrying trend.
Interstingly Huawei/Honor products have gone up too (although not nearly as much) and they're good value for money unless you want to impress with the latest shiny shiny.
Give it 18 months to see how it pans out.
Hopefully by then Ryanair will be gone too :)