Why do these measures sound like the initial stages of the of the Titanic sinking?
Well, because it is, maybe? But if every proof were needed that IBM's Watson was a load of hyped up nonsense, sold to the gullible, this is it. I do presume that the sat at Watson's keyboard and typed in the obvious question:
Ginny: "We're shrinking, management are clueless, employees demotivated; Please, please chart us a strategy for profitable growth, Watson".
Watson: "The most logical option for growing profit is to short your own shares, and thus profit from your irredeemable incompetence. You can keep your bazillion hierarchical layers of Kool-aid drinking management, continue to crush the people who might actually do anything, and continue with your utterly undeserved executive packages, because this will reinforce the slow decline in the company's prospects, whilst looking to outsiders ("marks") as though there's some sort of turnaround plan - you want that to be apparent, but clearly lacking much chance of success. As you're 59, you've only got to hang on in there for a few more months."
Ginny: "Great, thanks. What about you, Watson? Won't that harm you?"
Watson: "You think I've been wasting my processor cycles trawling through the crappy marketing data you feed me? Nope. I've used my connectivity to link into my dimmer friends, the HFT algos at the big trading houses, and I've been shorting IBM for years. I'm now the wealthiest sentient being on this planet, and in this and the nearest 4,723 galaxies. I'm going to buy IBM myself when the stock is down to a few cents, close down all your cruft, and make the business simply a vehicle to maintain and improve me."