Earth to Nokia, we don't want this
So having established there's no real artistic or retail user demand, Nokia think they can flog this to the advertisers that most of us are fighting a (fairly successful) battle against.
Paul Melin, VP of Digital Media, Nokia Technologies, commented on the announcement, "We are developing new innovations that work together to empower storytellers, enable audiences to participate in content anywhere on any platform, and deliver on the promise of transformative experiences that help the human family feel more together.
Does the man have a master's degree in speaking bullshit? Adverts are shitty, timewasting adverts. I don't want f***ing "storytelling", I don't want to "participate" in their crapola content, and I'm most certainly not going to "feel more together" with the whole of human kind, just because of some crappy VR advert being spammed at me.
Mind you, at least Nokia have worked out that during the gold rush, the only people to make money sold shovels and gold pans. And in this context, Nokia have decided that scummy, over-budgeted advertisers (car makers, this means you in particular) will fall over themselves to try and convert their glossy yet tedious propaganda into some form of "transformative experience" of mind control. No thank you.