Worst business model ever?
After the Olympics, do they seriously think that non-VM customers are going to pay more money on top of what they already pay for home & mobile broadband - for a service available only in some stations and only while you're not actually travelling? Or do they think the offer of the same pathetic marginal benefit for free will entice people to but all their b/b eggs in the VM basket?
Also, how well is this service going to stand up to the demand while it is free? I hope TFL have got some robust SLAs in place.
Sometimes it's worth saying in it full - I am most definetley Laughing Out Loud. Then I remember that it is our own money being wasted on this shit, so amend that to COL.