Jarvis is showing exactly what he is
Interesting that someone who claims to understand the internet so well doesn't get that you never feed the trolls. Especially when they have a point. Pro tip: if your business model is making absurd clickbaity comments you may be able to make a lot of money, but you probably need to develop a coping strategy for when someone calls you out on it.
Meanwhile, any particular reasons for disliking Shirky? I've not read his books but his articles on how healthcare.gov failed (US government expects its IT people to obey orders, never listens to them) and on MOOCs (clearly rubbish right now but it's early days and at least people know how good/bad they are, whereas many university lecturers are rubbish and nobody really realises) seem like some of the more realistic comments about the effects of the internet.