Come on El Reg...where is the critical analysis of Zen and Wileyfox cozying up together? There was no real deep-dive in this article or your previosu one about Yandex (https://www.theregister.co.uk/2017/03/17/yandex_launcher/).
The ex-CEO of Wileyfox (Nick Muir) said in 2015:
“Our target customer values choice, security and reassurance. These savvy individuals do not want their data made available beyond their control. They want to be able to change the appearance of their screen, beyond just the wallpaper and lock-screen. They want efficient, personalised shortcuts and gestures”